CoHo Creative Hub Launches In Support Of Content Creators & Creative Entrepreneurs

Co-Venture between Coalition Music and Canada’s Music Incubator

Toronto, ON – Today, Coalition Music and Canada’s Music Incubator (CMI) are pleased to announce the CoHo Creative Hub, a place for artists, producers, content creators and creative businesses to produce and collaborate on their art. The recording studio spaces at 1731 Lawrence Ave. E (Toronto) have been reimagined to include an infinity wall, a large green screen on stage, and state-of-the-art video equipment to create world-class media and content. With countless interesting locales to shoot including a large rooftop, an outdoor courtyard and two-1950s era fire-escapes, CoHo also has an extensive props department. New meeting and co-working spaces have been built and are also available for content creators and CMI-supported artists and managers to use.

Content creation and perpetuation remains as important as it has been since The Beatles first started making videos and movies, but as the means to view and digest content continues to grow over so many platforms, there is a great need for artists to affordably create digital content to satisfy the demands of fans and to build upon their brand.

“We strategized with our long-standing partners at CMI and have formed CoHo to satisfy this need by offering a variety of still, live and video content capture spaces in our welcoming and creative environment,” says Eric Lawrence co-founder and CEO of Coalition Music, “pandemic or no pandemic, great creators continue to create and come along and even though a lot has changed about how the music business works and survives our desire to help artists and independent entrepreneurs has not.”

“One of the many reasons artists reach out to CMI is for guidance in marketing their new releases. Central to all new release strategies are the assets required to effectively reach existing and new audiences,” says Vel Omazic, CMI Co-Founder & Executive Director. With CoHo we’ll be able to add value to core professional development programs, like Artist Entrepreneur, and custom programs with partners, like the Aboriginal Peoples Television Network (APTN), among others, by building in time for content creation.”

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About Coalition Music

An artist management company and independent record company in operation for over 30 years, Coalition Music boasts partnerships with some of Canada’s most lauded artists that toured the world, have sold over fifteen million albums and with over 1 billion digital downloads and streams. Our Lady Peace, Simple Plan, The Tea Party, USS, Scott Helman and Ikky are only a few of Coalition Music’s internationally successful clients.  Since 2010, Coalition Music’s Toronto, ON based headquarters are in a 12,000 sq ft former convent that houses their management company, record company, CMI, their in-house recording studios, rehearsal spaces, content creation spaces, and a large performance space (the Chapel). Also, under the Coalition Music partnership umbrella are X10 Entertainment, Red Music Rising and Subculture Music & Media.

About Canada’s Music Incubator

Canada’s Music Incubator (CMI) is a Toronto-based national not-for-profit organization specializing in professional development and ongoing mentorship for artists, managers, and music companies. Launched in 2012, CMI supports over 1,000 music entrepreneurs, of all genres, in the development of long-term careers and sustainable businesses and has provided nearly 10,000 hours of professional development programs and one-on-one mentorship. CMI’s Live Events department works with private and community partners across the country curating paid performance opportunities for artists. To date, CMI has programmed 500+ shows and paid nearly $1 million directly to artists. CMI also advocates on behalf of music sector infrastructure development and creative entrepreneurship education in high schools.

Samantha Pickard

President, Strut Entertainment

Konrad Iskra

Facilities Manager, CoHo Creative Hub

About Coalition Music